How many years has it been?
Before there was even a FreeOfferDetective.com there was just a group of internet marketers that thought the best way to approach bargain hunting on the web was to have an educated clientele base.
Great, where do they get their diplomas?
No, not that kind of education! The average bargain hunter needs an education based on relevant information. So, okay, answer these two questions about ‘relevant information’:
- what would it look like?
- how would it be provided to the bargain-hunting internet user?
Wow, you ask a lot of questions for someone from New Jersey. (Are we dating ourselves with that line from Roseanne Rosanadana?)
But, when the marketers stopped to give those questions some thought, the consensus was that the method of providing the information was likely going to be a lot easier than deciding the form it would take.
Rule #1
To their credit the group started by putting themselves in the place of internet consumers, and they began their research with that idea foremost. They found that there was certainly a lot of free stuff (the best kind of bargains!). But there was one genre of ‘free stuff’ that caught their eye(s) almost immediately. These were the “free rewards” sites that required certain consumer interactions in order to “qualify” for the free items.
These sites certainly had free stuff, but it was more than samples, or coupons, or sweepstakes. It was a laptop, or a $1,000 gift card. It was always very attractive, in-demand items that could easily have been sold for a “deep discount” and would still have had plenty of interested customers.
But, free? No way.
“How can they do that and still stay in business?” the group asked themselves.
Formulating strategy
And the rest, as they say, is history. The researchers started looking into the offers from the standpoint of consumers; as if they were potential participants—and, to a certain extent they were. As they explored deeper into these sites, they began to discover that there was, in fact, a dollar offset from “free” but, while it was often reasonable, it never was actually zero. But, they also found that with a little strategy (and timing), some good bargains could be found.
Voila: better informed consumer
This “strategy participation” is the information that would educate the online bargain hunter. Solid, actionable information could be placed into the hands of the consumer, and that would keep them in control of the decision to participate in a particular site or not.
The group then found that the process for gathering this information felt as if they were detectives on various cases. It seemed to be right out of the old movies based on the Hammett and Chandler mysteries. (There we go dating ourselves again.) And that sleuthing provided the theme and the name of their new informational web site with review articles on the offers.
Post-hibernation, Focus is Unchanged
We are happy to say that, following our brief hiatus, what you’ve read above is the same goal and steadfast endgame that we’ve always had: an informed consumer!
Head FOD
April 30th, 2010 | Head FOD | 0 comments | Continued



















